Stores
We have two HIHO retail locations in the British Virgin Islands. Adorned with antique Caribbean maps and charts, HIHO’s sand and mortar stores capture the essence of the islands. HIHO’s clothes, known for their classic style and Caribbean comfort, are favorites among those vacationing here and those lucky enough to call the BVI home.
Tortola, British Virgin Islands
HIHO at The Moorings Marina
Open Daily: 8:30 am - 5:00 pm Island Time (Island Time = Plus or minus 30 minutes)
Closed: September
Phone: +1 (284) 494-0337
HIHO at HOUSE
Next to TICO on Wickham's Cay II
Open Daily: 9:00 am - 5:00 pm Island Time
Phone: +1 (284) 494-1920
HIHO is also featured in a number of boutiques all around the US, take a look at this list below:
| The Fairhope Store | Fairhope | AL |
| Everson Clare | Flintridge | CA |
| St Francis Yacht Club | San Francisco | CA |
| Bodytalk | Avon | CT |
| Everything is Rosey | Darien | CT |
| Sail To Sable | Darien | CT |
| Cortland Park | Essex | CT |
| Tracy Too | Guilford | CT |
| Workshop | Litchfield | CT |
| Island Pursuit - Mystic | Mystic | CT |
| KC Saybrook | Old Saybrook | CT |
| Bella Home | Ridgefield | CT |
| Coco And Company | Southport | CT |
| Landfall | Stamford | CT |
| Shop Cathy B | Woodbury | CT |
| Cotton Club - Delaware | Rehoboth Beach | DE |
| The Island Cabana | Anna Maria | FL |
| T-Dub's Mercantile | Atlantic Beach | FL |
| Ariel LTD | Boca Grande | FL |
| Polo Club of Boca Raton | Boca Raton | FL |
| The Salon | Boca Raton | FL |
| Palm & Paddle | Bonita Springs | FL |
| The Looke Champagne | Cape Coral | FL |
| Global Pursuit - Delray Beach | Delray Beach | FL |
| Passion For Fashion | Delray Beach | FL |
| Periwinkle | Delray Beach | FL |
| Fisher Island Club | Fisher Island | FL |
| Cat Cay Yacht Club | Fort Lauderdale | FL |
| One Island | Fort Myers | FL |
| Juno Shoe Girl Boutique | Hobe Sound | FL |
| Jupiter Island | Hobe Sound | FL |
| Johns Island Club | Indian River Shores | FL |
| Islamarina | Islamorada | FL |
| Islamorada Mercantile | Islamorada | FL |
| Sea La Vie Beach Boutique | Islamorada | FL |
| Indigo Apparel | Jacksonville | FL |
| Ocean Reef Club | Key Largo | FL |
| Island Style Gallery | Key West | FL |
| Little Palm Island | Little Torch Key | FL |
| Island Trends | Marco island | FL |
| The Curated Crab | Marco Island | FL |
| Beach Daisy | Marco Island | FL |
| Sandals St Vincent | Miami | FL |
| LaPlaya Beach & Golf Resort | Naples | FL |
| Source Clothing | Naples | FL |
| Southern Tide | Naples | FL |
| The Purple Poppy - Naples | Naples | FL |
| Thoughtful Threads | Naples | FL |
| Wind In The Willows | Naples | FL |
| Hamilton Harbor Yacht Club | Naples | FL |
| She Can Love | Naples | FL |
| The Sanctuary Boutique | New Smyrna Beach | FL |
| C. Orrico | Palm Beach | FL |
| Salon Magrit | Palm Beach | FL |
| Bath & Tennis Club | Palm Beach | FL |
| Indigo Palm Beach | Palm Beach | FL |
| Mildred Hoit | Palm Beach | FL |
| Harbour Ridge Yacht & Country Club | Palm City | FL |
| Cabbage Key | Pineland | FL |
| Lemon Twist | Ponte Vedra | FL |
| Ellie Bing | Ponte Vedre Beach | FL |
| Beneath The Sea | Punta Gorda | FL |
| Seaside Associated Stores | Santa Rosa Beach | FL |
| Old Florida Outfitters | Santa Rosa Beach | FL |
| Island Pursuit - Sarasota | Sarasota | FL |
| Sea Glass Lane Sanibel | Sarasota | FL |
| Sea Glass Lane Sarasota | Sarasota | FL |
| Florida Provisions | Sarasota | FL |
| Sarasota Yacht Club | Sarasota | FL |
| Saltwash Boutique | St Petersburg | FL |
| Matilda's | Stuart | FL |
| Ruby Reds | Tampa | FL |
| Envy Of Palm Beach | Tequesta | FL |
| Lime Light Boutique | The Villages | FL |
| Twist Boutique | Venice | FL |
| Loggia on the Beach | Vero Beach | FL |
| Twig | Vero Beach | FL |
| Market | Vero Beach | FL |
| JJ Cooper | Yulee | FL |
| Pearl - Lori & Lulu | Yulee | FL |
| Ginger Howard | Atlanta | GA |
| Planters Exchange | Saint Simons Island | GA |
| The Cricket Shop | St Simons Island | GA |
| Boat House Apparel | Arnolds Park | IA |
| Zanna | Amherst | MA |
| Sole Amour | Andover | MA |
| Island Pursuit - Chatham | Chatham | MA |
| Darilynns | Cohasset | MA |
| League of Gentleman | Edgartown | MA |
| Rags | Edgartown | MA |
| Pop Gallery | Gloucester | MA |
| Forever Summer/Stonewood | Harwich | MA |
| Buoys on Maine | Harwichport | MA |
| Swtrz | Lenox | MA |
| Irresistibles | Marblehead | MA |
| Mimi's | Marion | MA |
| The Purple Poppy - Mashpee | Mashpee | MA |
| Erin Heille Nantucket | Nantucket | MA |
| Celia's Boutique | New Bedford | MA |
| Sharon Samuels | Newton | MA |
| Setting The Space | Plymouth | MA |
| D Flax | Provincetown | MA |
| Padanaram Outfitters | South Dartmouth | MA |
| The Green Room | Vineyard Haven | MA |
| Partners Village Store | Westport | MA |
| The Cottage on Main | Annapolis | MD |
| The Cottage | Severna Park | MD |
| Chesapeake Trading Company | St Michaels | MD |
| House of Logan | Boothbay Harbor | ME |
| Weatherbird | Damariscotta | ME |
| Kate Nelligan - Local Colour | Kennebunkport | ME |
| Lazy Daisy | Ogunquit | ME |
| The Romantic Room | ME | |
| Elle | Harbor Springs | MI |
| Coastal Urge | Bald Head Island | NC |
| BARR-EE Station | Duck | NC |
| Peacock's Plume | New Bern | NC |
| The Posh Pelican | Raleigh | NC |
| Ocean Outfitters | Southport | NC |
| Redix | Wrightsville Beach | NC |
| Fresh of Nashua | Nasua | NH |
| Artisans | New London | NH |
| Spruce Hurricane | North Conway Village | NH |
| The Preppy Palm | Avalon | NJ |
| Caroline Boutique | Cape May | NJ |
| 606 | Fair Haven | NJ |
| Sink R Swim | Long Beach TWP | NJ |
| Kristen Dahl | Midland Park | NJ |
| Carrie Dunham | Montoloking | NJ |
| Global Pursuit - Stone Harbor | Stone Harbor | NJ |
| Bubble & Tweet | Bedford | NY |
| One Love Beach | Greenport | NY |
| Gracies | Latham | NY |
| Blacksheep MTK | Montauk | NY |
| The Princess Shop | New Hartford | NY |
| Tola | New York | NY |
| The Shoppe 2 | Saratoga Springs | NY |
| Coast Hampton | Southampton | NY |
| Newport Clothing & Gear | Port Clinton | OH |
| Lucky Beach Boutique | Pacific City | OR |
| Little Black Dress | Camp Hill | PA |
| Stacey Lee Boutique | Haverford | PA |
| Payne's Dock | Block Island | RI |
| Kate & Company | Bristol | RI |
| Three Islands Lifestyle | Charleston | RI |
| Groove | Newport | RI |
| Man Overboard | Newport | RI |
| Woodmansees | Westerly | RI |
| Fresh Produce | Bluffton | SC |
| Gigi's Boutique | Bluffton | SC |
| Lady J Petites | Greenville | SC |
| Birdie James | Hilton Head Island | SC |
| Outside Hilton Head | Hilton Head Island | SC |
| Outside Savannah | Hilton Head Island | SC |
| The Local | New Braunfels | TX |
| Shore Store | Virginia Beach | VA |
| Lily Boutique | Vergennes | VT |
| Warren Store | Warren | VT |
| Wink Swimwear | Fish Creek | WI |
Caribbean, Canada and everywhere else:
| Beach House | Virgin Gorda | BVI |
| Latitude 18 | Tortola | BVI |
| Foxy's | Jost Van Dyke | BVI |
| Hendo's Hideout | Jost Van Dyke | BVI |
| Limin Boutique | Anguilla | |
| Mill Reef Club | St Johns | Antigua |
| The Cotton Club - Antigua | English Harbour | Antigua |
| Pink Sands Resort | Dunmore Town | Bahamas |
| Firefly | Abaco | Bahamas |
| Calico Trading Co | Harbour Island | Bahamas |
| Anse Chastenet Resort | St Lucia | |
| Caribbean Accents/Serenity House Shop | Port Elizabeth | St Vincent & Grenadines |
| Euphoria Wellness Spa | Ontario | Canada |
| Sand Angels | KY1-9006 | Grand Cayman |
| Stefanie's Swimwear | Guatelmala | |
| Fish Face Inc. | St. Thomas | USVI |
| Naia Boutique | St Thomas | USVI |
| Big Planet | St John | USVI |
| Lulee St John | St John | USVI |
| Lovango Resort | Lovango | USVI |
| Windstar Cruises | Various Ships |
What Does HIHO Stand For?
HIHO stands for Hook In, Hold On. It's the name of a windsurfing race that launched in the British Virgin Islands in 1979, week-long, 100+ miles, threading the islands, with everyone living aboard captained yachts.
Andy Morrell won the famous Johnnie Walker Hook-In-Hold-On race in 1986, took over the event in 1992, and ran it for 20 years. The merchandise from those events, t-shirts, then rash guards, then resortwear, became the apparel brand HIHO is today.
Who Founded HIHO?
The HIHO brand was founded by Andy Morrell, who arrived in Tortola as a young boy in 1969 when his family relocated from England. He grew up barefoot on the island, sailing and windsurfing in Cane Garden Bay. He placed 1st in the Hook-In-Hold-On race in 1986, took over running it in 1992, and built the apparel brand from the event's t-shirts.
Today HIHO is run by Andy and his wife Fran from their home in Road Town, Tortola, with their two sons involved in the business.
It's a family-run brand in the truest sense.
Where is HIHO based?
HIHO is based in Road Town, Tortola, in the British Virgin Islands. Tortola is a small island in the eastern Caribbean, surrounded by some of the world's most beautiful sailing waters. The brand was born here, designed here, and shipped from here.
The Caribbean isn't an inspiration for HIHO, it's the address.
